UX Patterns
Infinite Scroll
UXscrollloadingfeedperformance
Content loads automatically as the user scrolls toward the bottom of the list.
When to use
- Social feeds, image galleries, and exploratory browsing
- When users don't need to reference a specific position in the list
- Avoid for task-focused lists (search results, file browsers) — use pagination instead
Examples
- Twitter/X feed
- Instagram home feed
See this in the wild
Analyze a site and look for infinite scroll in the breakdown.