Schmoodboard
Back to glossary
UX Patterns

Infinite Scroll

UXscrollloadingfeedperformance

Content loads automatically as the user scrolls toward the bottom of the list.

When to use

  • Social feeds, image galleries, and exploratory browsing
  • When users don't need to reference a specific position in the list
  • Avoid for task-focused lists (search results, file browsers) — use pagination instead

Examples

  • Twitter/X feed
  • Instagram home feed

See this in the wild

Analyze a site and look for infinite scroll in the breakdown.

Analyze a site

More in UX Patterns