UX Patterns
Onboarding Flow
UXonboardingflownew useractivation
A guided sequence of steps that helps new users understand and set up a product.
When to use
- Products with a learning curve or required setup (e.g. API keys, profile creation)
- When activation rate is low and users churn before reaching the 'aha moment'
- Keep it minimal — only ask for what's truly necessary to deliver value
Examples
- Linear's project setup wizard on first sign-in
- Notion's template picker for new workspaces
See this in the wild
Analyze a site and look for onboarding flow in the breakdown.
