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Typography

Serif

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Font with small decorative strokes (serifs) at the ends of characters — conveys tradition and authority.

When to use

  • Long-form reading (articles, books, documentation)
  • Luxury, finance, or legal brand contexts
  • Headlines when you want gravitas and editorial weight

Examples

  • Tiempos Headline
  • Canela
  • Freight Display

See this in the wild

Analyze a site and look for serif in the breakdown.

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