Typography
Serif
typographyfontclassiceditorialreading
Font with small decorative strokes (serifs) at the ends of characters — conveys tradition and authority.
When to use
- Long-form reading (articles, books, documentation)
- Luxury, finance, or legal brand contexts
- Headlines when you want gravitas and editorial weight
Examples
- Tiempos Headline
- Canela
- Freight Display
See this in the wild
Analyze a site and look for serif in the breakdown.